The Founders Kitchen investment fund is led by Uri Levine, founder of Waze, a passionate serial entrepreneur and disruptor, with the goal of building startups. We follow the vision of doing good and doing well, creating and investing in startups that address big problems, disrupt inefficient markets and improve dysfunctional services, empowering users with relevant and timely data and tools. Our goal is to generate significant and global impact through our startups.

Most of The Founders Kitchen’s startups are homebrewed initiatives. However, we also enjoy working with strong teams. We put great emphasis on leadership for our startups, and take advantage of the great human resources of the Israeli ecosystem, which we mentor and advise.

Why are we called
“The Founders Kitchen”?

The Founders Kitchen meetings and brainstorming with our teams are held in an informal atmosphere in our kitchen, where every real party gathers. It was natural that the fund will take a name that best reflects our approach to people, business and life.

Our Portfolio

Our Philosophy

Address big

Solve real and big problems

Do good
and do well

Empower people’s well-being by saving them time & money, improve or simplify their lives. Create and deliver value

Go global

Make a true impact on
a global scale

Israeli focus

We are Israeli based by choice, taking advantage of the remarkable capabilities of this land


We don't advance propositions that are fear mongering or otherwise take advantage of people’s weaknesses. We do not engage in online gambling, porn, forex, cryptocurrency or other questionable industries

The PCM Method

The Founders Kitchen cultivates embryonic ideas and actively mentors teams, developing intimate knowledge and trust. We apply a proven method, which has been successfully implemented in our companies. It includes active mentorship from the earliest brainstorming phases through seed investment maturity, co-founding, building the team and serving as active Board Members, while navigating the implementation of the selected strategy.

Investing in our startups from inception

The Founders Kitchen invests in inception, seed and follow up rounds.


We validate the


We mentor our teams


We choose strong
leaders for our startups

Unicorn startup strategy

Success is when stars align

Typically after a long journey of failures

Founding Team

The Founders Kitchen is managed by Uri Levine and Ariel Sacerdoti, long-time friends and business partners, who share the same vision, each of them evidenced through a proven and accomplished entrepreneurial career.

Uri Levine
A passionate serial entrepreneur and disruptor. Co-founder and former President of Waze. Co-Founder, Chairman or Board Member in FeeX, Moovit, HERE, Engie, FairFly, ZeeK, WeTrip, Seetree, Refundit & Livecare and always working on his next idea. Uri has been in the high-tech business for the last 30 years. World class speaker and mentor to
entrepreneurs (www.urilevine.com).

Ariel Sacerdoti
30 year international entrepreneurial and management career, which generated successful companies in the industry valued at hundreds of millions. Started and managed Robomatix, Güdel USA and Pump Engineering and led investment projects of about $500M for Ormat, geothermal world leader. Investor/mentor in SmartTCP, Eagle Rotary, Pump Engineering, Mishor.

Investment Manager
Decisive Wealth Management, based in Genève, Switzerland, acts as investment manager for the fund (Naava Mashiah)

Contact us

We invite you to join our exciting journey by contacting

The Founders Kitchen is not screening new startups at the moment. However, if you
wish to consult with us, send a one pager which describes the big problem you are
attempting to solve, and the strength of the team.

The biggest secret in the world are financial fees – $700B of fees, which are collected every year without people even knowing they are being paid. FeeX created a transparency platform that can be used by consumers, financial institutions (as a sales tool) and financial advisors to advise on held away accounts, helping people to reach wealthier retirement.

The first Solution in the world offering Chat-based Table Reservation for ANY Restaurant, a very simple and efficient user interface on the one hand (average session duration is 45 seconds) and requires ZERO integration with restaurants and therefore has unlimited addressable market and global access.

People feel helpless when they take their car to the mechanic, because they lack knowledge. Regardless whether we pretend to know, or do not even bother, at the end we always tell the mechanic OK (like to the dentist). Engie is a mobile app which connects to the car computer – does the diagnostic for you, notifying what’s wrong and then asking mechanics around you to quote to repair that. Engie empowers the driver with knowledge and price comparison.

The 21st century epidemic – smartphones – in present in nearly every family with kids. The triangle of parents-kids-screen is a source of grief and many parents see the smartphone as ALL-EVIL. At Dynamo, we are trying to address that triangle. Dynamo creates connection and value in this triangle.

LiveCare leads remote patient monitoring (RPM) into the 21st century with Link+, a patented, 4G-enabled smart home gateway that integrates key medical devices in a patient’s home through a proprietary, touch-free device. Link+ overcomes the challenges of RPM deployment through a simple, user-friendly interface that allows chronic care patients and their providers to easily and safely exchange information.

When looking at large orchards, about 15% of the production units (Trees) do not provide enough yield, which means 15% of the plantation is losing money. SeeTree Sees every Tree up to a single tree data resolution for the entire plantation and can inform the farmer if the tree is healthy or not and what’s the issue, providing a complete actionable plan to increase productivity for the entire plantation.

Wetrip (WeSki) Provides a platform enabling Generation Y travelers to easily plan and book concept holidays together in minutes and enjoy lower prices and higher flexibility compared to building it your own.

All over the world, filling tax returns is either a lengthy and complex process or a costly one. Fibo has built an online service that minimizes the filing process into less than 5 minutes, through an online service that provides a fast and easy way for employees to complete their tax return.
Currently, working in Israel where the average filing session is 3 minutes.

Claiming VAT for tourist is always a hassle. In 95% of the cases, something goes wrong, maybe long lines at customs, maybe the store doesn’t have the right form, maybe the refund office is in a different terminal. We built that in an app, where all one has to do, is take a photo of the receipts, boarding card and passport and get your money back. As simple as that. In Europe alone, tourists leave about €23B per annum that are not claimed.

GCNhub provides an efficient and scalable gift card solutions for enterprises seeking to either create or improve their gift card programs

The biggest secret in the travel industry is what happens to airfare AFTER you book your flight. No-one compares prices after a reservation is completed. We know that airfare prices keep fluctuating all the time.

Kahun re-invents the way medical professionals interact with evidence-based medical knowledge. Its technology enables the creation of a comprehensive medical knowledge graph and the generation of clinical insights using an inference algorithm engine.