The Founders Kitchen investment fund is led by Uri Levine,
founder of Waze, a passionate serial entrepreneur and
disruptor, with the goal of building startups. We follow the
vision of doing good and doing well, creating and investing in
startups that address big problems, disrupt inefficient markets
and improve dysfunctional services, empowering users with
relevant and timely data and tools. Our goal is to generate,
through our startups, significant and global impact.

Most of The Founders Kitchen’s startups are
homebrewed initiatives. However, we also enjoy working with
strong teams. We put great emphasis on leadership for our
startups, and take advantage of the great human resources of
the Israeli ecosystem, which we mentor and advise.

Why are we called
“The Founders Kitchen”?

The Founders Kitchen meetings
and brainstorming with our teams
are held in an informal atmosphere
in our kitchen, where every real
party gathers. It was natural that
the fund will take a name that
best reflects our approach to
people, business and life.

Our Portfolio

The startups We


Address big

Solve real and big problems

Do good
and do well

Empower people’s well-being by saving them time & money, improve or simplifytheir lives. Create and deliver value

Go Global

Make a true impact on
a global scale

Israeli Focus

We are Israeli based by choice, taking advantage of the remarkablecapabilities of this land


We don't advance propositions that are fear mongering or otherwise takeadvantage of people’s weaknesses.

We do not engage in online gambling, porn, forex, cryptocurrency, toolbarsor other questionable industries

The PCM Method

The Founders Kitchen cultivates embryonic ideas and actively mentors teams, developing intimate knowledge
and trust. We apply a proven method, which has been successfully implemented in our companies. It includes
active mentorship from the earliest brainstorming phases through seed investment maturity, co-founding,
building the team and acting as active Board Membership, while actively navigating the implementation of
the selected strategy.

Investing in Our Startups from Inception
The Founders Kitchen invests in inception, seed and follow up rounds.


We validate the


We choose strong
leaders for our startups


We mentor our teams

Unicorn startup strategy

Success is when the stars are aligned

In most cases it would be after a long journey of failures

Founding Team

The Founders Kitchen is managed by Uri Levine and Ariel Sacerdoti, long-time friends and business partners,
who share the same vision, each of them evidenced through a proven and accomplished entrepreneurial

Uri Levine 

A  passionate entrepreneur and disruptor, and a two-time ‘unicorn’ builder (Duocorn). Uri is Co-Founder of Waze, the world’s largest community-based driving traffic and navigation app, and former investor and board member in Moovit, ‘Waze of public transportation’. Both apps reached more than 750 million users worldwide. Uri is also Co-Founder, Chairman or Board Member in FeeX, FairFly, Refundit, Fibo, SeeTree, Kahun and Dynamo, always working on his next startup. Uri is a World class speaker and mentor to entrepreneurs (www.urilevine.com)

Ariel Sacerdoti

30 year international entrepreneurial and management career, which generated successful companies in the industry valued at hundreds of millions. Started and managed Robomatix, Güdel USA and Pump Engineering and led investment projects of about $500M for Ormat, geothermal world leader. Investor/mentor in SmartTCP, Eagle Rotary, Pump Engineering, Mishor.

Investment Manager
Decisive Wealth Management acts as investment manager for the fund
(Naava Mashiah, naava.mashiah@decisive.com)

Contact us

We invite you to join our exciting journey by contacting

The Founders Kitchen is not screening new startups at the moment. However, if you
wish to consult with us, send a one pager which describes the big problem you are
attempting to solve, and the strength of the team.

Founders Kitchen Linkedin page

Pontera (formerly FeeX) helps individuals retire wealthier by allowing them to work directly with their financial advisor on held away accounts like 401(k), 403(b), 529, and more. Through its solution, Pontera enables more holistic wealth management and better retirement outcomes

Dynamo solves the problem of unutilized social networks value by helping teams unleash the potential of the communities they manage, using advanced algorithms and AI modules.

Clinii (formerly Livecare) is a robust AI-integrated web and mobile platform tailored for the efficient management of care teams. It supports the transition to value-based healthcare, optimizing care team coordination and enhancing workflow efficiency.

SeeTree responds to the particularly devastating challenges in permanent crop farming such as crop losses and epidemics, strict sustainability standards, and always-fluctuating margins. Seetree provides a unique service for tree-farmers fusing AI/ML, IoT multi-sensorics data, and other advanced technologies to create an intelligence platform enabling the farmers to best manage their permanent crops. 

Wetrip (WeSki) Provides a platform enabling Generation Y travelers to easily plan and book concept holidays together in minutes and enjoy lower prices and higher flexibility compared to building it your own.

All over the world, filling tax returns is either a lengthy and complex process or a costly one. Fibo has built an online service that minimizes the filing process into less than 5 minutes, through an online service that provides a fast and easy way for employees to complete their tax return.
Currently, working in Israel where the average filing session is 3 minutes.

Claiming VAT for tourist is always a hassle. In 95% of the cases, something goes wrong, maybe long lines at customs, maybe the store doesn’t have the right form, maybe the refund office is in a different terminal. We built that in an app, where all one has to do, is take a photo of the receipts, boarding card and passport and get your money back. As simple as that. In Europe alone, tourists leave about €23B per annum that are not claimed.

GCNhub provides an efficient and scalable gift card solutions for enterprises seeking to either create or improve their gift card programs

Oversee (formerly FairFly) is the leading provider of Travel Spend Optimization